Offshore company in addition to change the capital of the nationality attribute, to some extent, but also changed the company product "brand image", for example, the British design company, the United States of America consulting company.
But registered products and company registration is not the same thing.Of course, with a registered company in the UK, does not mean that the products of origin can be labeled with the British, which need special attention.
At present, China's brand-name enterprises, in the domestic market has been in scale, benefit and brand competitiveness in the domestic market, they continue to grow and develop, with its brand appeal, as the transnational management provides a good economic foundation.
Because，Company Information Search, the domestic market internationalization, make a batch of Haier, Changhong, Konka as such groups grow rapidly, they have already made next development target, which must be in 510 years, explore the international market, the creation of the world famous.
Chinese enterprises to truly become the world's strong, product production and business activities into the world market is the inevitable trend of history.And the products to the world the key lies in product image promotion, enhance brand awareness, training of customer brand loyalty and expand its reputation.
Therefore, to achieve brand globalization premise shall include the following contents.First, determine the transnational management target.The Chinese part of the enterprise has established a foray into the world 500 strong long-term goal.
Such as Changhong ideal is Chinese, creating the world's brand; Changhong strategic thought is, leading China's electronics industry, catch up with world-class system; to create the world's brand as a strategic goal, through technical development, market development, scientific management, joint-stock reform, capital operation and industrial main index 50% annual rate of increase.
Kelon Group development strategy is in the
But registered products and company registration is not the same thing.Of course, with a registered company in the UK, does not mean that the products of origin can be labeled with the British, which need special attention.
At present, China's brand-name enterprises, in the domestic market has been in scale, benefit and brand competitiveness in the domestic market, they continue to grow and develop, with its brand appeal, as the transnational management provides a good economic foundation.
Because，Company Information Search, the domestic market internationalization, make a batch of Haier, Changhong, Konka as such groups grow rapidly, they have already made next development target, which must be in 510 years, explore the international market, the creation of the world famous.
Chinese enterprises to truly become the world's strong, product production and business activities into the world market is the inevitable trend of history.And the products to the world the key lies in product image promotion, enhance brand awareness, training of customer brand loyalty and expand its reputation.
Therefore, to achieve brand globalization premise shall include the following contents.First, determine the transnational management target.The Chinese part of the enterprise has established a foray into the world 500 strong long-term goal.
Such as Changhong ideal is Chinese, creating the world's brand; Changhong strategic thought is, leading China's electronics industry, catch up with world-class system; to create the world's brand as a strategic goal, through technical development, market development, scientific management, joint-stock reform, capital operation and industrial main index 50% annual rate of increase.
Kelon Group development strategy is in the